James is a PhD student at London South Bank University researching the effect of problem framing (i.e. beliefs about alcohol problems) on harmful drinker’s self-appraisal of their drinking. He is editor of Alcohol Policy UK (www.alcoholpolicy.net), a blog to keep the alcohol field updated with related news and activity. He is also Director of the Alcohol Academy, a social enterprise set up to promote skills and learning development in the alcohol field, and is also a keen brief intervention skills trainer. James has been involved in a number of alcohol policy and advisory groups for the Department of Health and other bodies such as the World Health Organization (WHO). He is also regular speaker for alcohol events and media features and is Chair of a charity focussing on the development of ideas in alcohol treatment and interventions (www.ndsag.org).