Sally completed her PhD at the University of Sheffield Information School in 2021. For this, she researched online support groups for people with alcohol problems, looking specifically at groups that do not follow the 12-step programme of Alcoholics Anonymous, and the impact they can have on what people believe about Alcohol Use Disorder. She is now hoping to do further research into the Sober Curious / Positive Sobriety movement. Previously, she worked in the field of patient information, mainly in the NHS. This included running the Leicestershire Health Information Network for 10 years, a support network for those providing information to the public on health. She also worked for 2 years for Macmillan Cancer Support, supporting and developing information services in a large geographical patch. In 2015 she obtained an MSc in Health Informatics from UCL, and then moved back to the University of Sheffield to undertake the PhD.