Qualitative methods conference week 3: interview with Professor Gerda Reith

Professor Gerda Reith from the University of Glasgow talks about using qualitative research to gain an in-depth understanding of people who gamble. Gerda talks about working on a five-year longitudinal qualitative study exploring the social contexts of gambling behaviours.

The interview covers how qualitative methods were used to explore the influence of geographical spaces on gambling behaviour. About how commercial environments can influence people both towards addictive behaviours and away from them.

Gerda also talks about a new study on gambling in Malawi where the research team will speak to people who gamble as well as people working in gambling franchises.

Lastly, Gerda discusses the importance of remembering that people are not data, and that your interviews represent ideas, and experiences, relating to human stories.

The qualitative methods conference series