Club Soda - Behaviour change and social action

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Laura Willoughby

Laura Willoughby MBE is co-founder of Club Soda, a social startup helping people change their drinking that has been supported by social investors Bethnal Green Ventures. Previously she was CEO of Move your Money, The National Campaign for the Arts and The Food Chain (a London based HIV Charity). From 1998-2010 she was an elected member in Islington and did many many things around public health, regeneration and community engagement.

picture - credit Nick Dawe



Club Soda is a behaviour change platform for anyone who wants to change their drinking, whether to cut down, stop for a bit, quit or stick. It offers online behaviour change tools such as goal setting and progress tracking, information, community support, links to experts and perks, as well as workshops and events both online and in the real world. October saw our first online support course for people taking a month off booze (Join the MOB https://joinclubsoda.co.uk/the-mob/: ).

We have also recently completed a pilot project (with Alcohol Concern) funded by Hackney council, working with pubs and bars. We consider behaviour change by venues to be equally important to behaviour change by individuals. This project therefore tried to find ways of making venues more welcoming for their non-drinking customers, using co-design principles and engaging both the venues and their customers.

In this talk, we will talk about how Club Soda works, what we’ve learned from our members, and share some of the findings from our pubs and bars project.


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