Professor Sarah Jackson is a Professorial Research Fellow within the Tobacco and Alcohol Research Group at UCL. Her work focuses on monitoring population trends in smoking and alcohol use and evaluating the effectiveness of individual- and population-level interventions. She has extensive research experience, with over 200 publications. She has received awards from the SSA in recognition of her outstanding contribution to research and practice in the addictions field and to tobacco control policy. She sits on Action on Smoking and Health’s advisory council and is a Senior Editor at Addiction journal. 

Abstract

The changing face of nicotine use: generational shifts, older adults, and implications for policy

Sarah will present recent data from the Smoking Toolkit Study, which examines who is still smoking in England. This presentation will highlight patterns of nicotine use across the population, including among older adults who will not be directly affected by the smokefree generation policy, and explore potential barriers to quitting that could be addressed to accelerate declines in smoking prevalence.