Today we head back two years for a conversation with Professor Moira Plant.

Moira talks about the history of women, alcohol and alcohol adverting. She starts in the 1930s when adverts began to focus on women, with some adverts suggesting that drinking alcohol could make you the “mainstay of the public library”. Moira then talks about how, in the 1960s alcohol advertising became more sexualised and reliant on increasingly destructive messages about how women ‘should’ look.


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